Why Choose 97th Floor as Your
Credit Union Digital Marketing Partner?
Expertise in the Credit Union Industry
Rising customer expectations, specific buyer personas, regulatory compliances, and AI integrations, with an unforgiving, ultra-competitive market ready to spring at the smallest mistake combine to create the perfect storm when you’re marketing for a credit union. We get it, and we know how to help. Our team has nearly two decades of experience working with credit unions like yours. We’re aware of the unique challenges and opportunities that exist within this industry, and our customized marketing strategies deliver results.
Data-Driven Credit Union Marketing Strategies
We don’t mess around with data and research. Before charging a cent, we analyze your credit union’s performance, industry trends, and customer behavior to check for opportunities and areas of improvement. This research gives you and us the peace of mind that our marketing efforts and data-backed strategies will be effective for your credit union from day one and on – adaptable to changing market conditions as needed.
Transparent Reporting and Evaluation
Transparency and accountability is our middle name. Our clients receive regular reports detailing the performance of their marketing campaigns, including all the important metrics you need to know to monitor your credit union’s progress. Our transparent reporting allows you to see the impact of our efforts up close and make informed decisions about your marketing strategy going forward.
Streamlined Communication for Success
Clear communication is the secret sauce for a successful partnership. We commit to keeping you in the loop, ensuring that you are always informed about the progress of your marketing campaigns – it’s your business, after all! Our team is readily available to answer your questions, address your concerns, and make adjustments to your strategy as needed.
Why Does the Credit Union Industry Need Specialized Marketing?
Frankly, working with a high-level marketing strategy matters more in your industry than it does in others. You’ve got more on your plate, and the stakes are higher here. Any slip-up could severely damage your bottom line – something you can’t afford. At 97th Floor, our teams are dedicated to Great Marketing, a product of three principles we live and work by. We know that marketing based on Empathy, Innovation, and Profitability drives results and elevates the brands we work with. Read more about Great Marketing here.
Industry Insights and Latest Trends
Here are four top trends we’ve picked up from our work in the credit union industry.
Hyper-Personalization
Your personas respond best to personalized interactions from your brand. Whether it be live chats, calculated email messaging, or social media content, marketing-oriented credit unions are now leveraging data and AI to deliver hyper-personalized experiences. This involves using customer data to tailor interactions based on individual behaviors and preferences.
AI and Machine Learning
Like many industries, AI and machine learning are transforming credit union marketing by streamlining processes and providing deep insights into customer behavior. These technologies are used for predictive analytics, fraud detection, customer service automation (through chatbots), and enhancing customer experiences through personalized recommendations. Businesses that miss this trend can expect to fall behind as their competitors finetune their processes and speed up their operations.
Emphasis on Cybersecurity
Especially with the explosion of AI on the internet, cybersecurity in credit unions has become a hot topic among customers and the brands that serve them. Data leaks and fraudulent activity are a constant threat, especially within this lucrative industry. Credit unions are investing heavily in cybersecurity measures to protect sensitive customer data and maintain trust. Credit unions that invest in cybersecurity see an uptick in customer trust, boosting their brand image and ultimately, their bottom line.
Multi-Generational Marketing
More and more credit unions are noticing the wide age gap between their average clientele and average Americans – a study by
Cornerstone shows that the average age of credit union members exceeds the national average age by a decade. Credit unions are now tasked with marketing to the newer generation to keep their business alive – literally. Credit unions that plan to survive the next 30 years are trending towards multi-generational ads and content, looking to attract a younger audience while at the same time, keeping their original crowd engaged and active.
