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Leading Digital Marketing Agency for Credit Unions

Marketing for a credit union? From fending off fintech and big banks to navigating stringent data privacy regulations, your job is only getting tougher. You’re trying to boost member engagement through hyper-personalized offers and superior UX, all while operating within a tighter budget from corporate crackdowns.

Good news for you – we get it. With nearly 20 years of experience partnering with credit unions, 97th Floor is your ideal partner to generate real results you’ll actually get excited about.

Interested? Let’s see what we can do.

Let’s Build Your Strategy ▸

Our Digital Marketing Services for Credit Unions

We help our clients hit aggressive CPA targets, fill the marketing funnel, and hit marketing-attributed revenue goals—through a combination of the following services:

Advertising

100% of your audience is trying to solve a financial problem – your ads need to communicate that your brand is the solution. This means catchy content, memorable messaging, and timely targeting are a must. The three types of digital advertising that work best for credit unions are Pay-Per-Click (PPC), display advertising, and social media advertising. Our advertising team are experts in each and pair them with other tactics to create strategies that drive conversions.

SEO

SEO for credit unions involves higher stakes – keywords here are worth more than nearly any other industry. There’s no room for mistakes since even small losses can hurt your rankings. Our team is experienced with the best SEO tactics for credit unions, including blog posts, site audits, and old content refreshes to keep your brand fresh and in tune with the market. We’ll keep your brand at the top of the SERPs.

Design

First impressions are everything for credit unions – your audience expects excellence from the word go. They need a navigable user interface, easily accessible tools, and a seamless transition from desktop to mobile devices to stay engaged with your brand, not to mention attractive graphics and layout. The bar is high. We know how to reach it. Whether you need web design, infographics, motion graphics, custom designs, eBooks, or creative ads, our team has it covered.

Content

Your target audience brings questions to the table – for many of them, anything financial seems confusing and overly complicated. Quality content is your opportunity to provide them with answers and instructions, all while building brand trust and loyalty. Our content services for credit unions focus on community engagement, boosting brand positioning, and full-funnel educational content to engage viewers at all stages of their buyer journey.

Seen enough? Let’s build your custom strategy.

What do you get when working with 97th Floor?

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A consistent, dedicated team

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SEOs, writers, support ad specialists, and designers

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Unparalleled audience research capabilities (with our own patented tech)

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Custom KPIs – the ones you care about – tracked and reported regularly

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Campaigns launched within 2 weeks of kick-off

Fill out the form and we’ll get started with a 30-minute discovery call.

Case Studies

Altro Scores 73% Engagement Uplift, 22% More Users in Just 3 Months

A holistic SEO strategy leading to #1 rankings for focus keywords

Why Choose 97th Floor as Your
Credit Union Digital Marketing Partner?

Expertise in the Credit Union Industry

Rising customer expectations, specific buyer personas, regulatory compliances, and AI integrations, with an unforgiving, ultra-competitive market ready to spring at the smallest mistake combine to create the perfect storm when you’re marketing for a credit union. We get it, and we know how to help. Our team has nearly two decades of experience working with credit unions like yours. We’re aware of the unique challenges and opportunities that exist within this industry, and our customized marketing strategies deliver results.

Data-Driven Credit Union Marketing Strategies

We don’t mess around with data and research. Before charging a cent, we analyze your credit union’s performance, industry trends, and customer behavior to check for opportunities and areas of improvement. This research gives you and us the peace of mind that our marketing efforts and data-backed strategies will be effective for your credit union from day one and on – adaptable to changing market conditions as needed.

Transparent Reporting and Evaluation

Transparency and accountability is our middle name. Our clients receive regular reports detailing the performance of their marketing campaigns, including all the important metrics you need to know to monitor your credit union’s progress. Our transparent reporting allows you to see the impact of our efforts up close and make informed decisions about your marketing strategy going forward.

Streamlined Communication for Success

Clear communication is the secret sauce for a successful partnership. We commit to keeping you in the loop, ensuring that you are always informed about the progress of your marketing campaigns – it’s your business, after all! Our team is readily available to answer your questions, address your concerns, and make adjustments to your strategy as needed.

Why Does the Credit Union Industry Need Specialized Marketing?

Frankly, working with a high-level marketing strategy matters more in your industry than it does in others. You’ve got more on your plate, and the stakes are higher here. Any slip-up could severely damage your bottom line – something you can’t afford. At 97th Floor, our teams are dedicated to Great Marketing, a product of three principles we live and work by. We know that marketing based on Empathy, Innovation, and Profitability drives results and elevates the brands we work with. Read more about Great Marketing here.

Industry Insights and Latest Trends

Here are four top trends we’ve picked up from our work in the credit union industry.

Hyper-Personalization

Your personas respond best to personalized interactions from your brand. Whether it be live chats, calculated email messaging, or social media content, marketing-oriented credit unions are now leveraging data and AI to deliver hyper-personalized experiences. This involves using customer data to tailor interactions based on individual behaviors and preferences.

AI and Machine Learning

Like many industries, AI and machine learning are transforming credit union marketing by streamlining processes and providing deep insights into customer behavior. These technologies are used for predictive analytics, fraud detection, customer service automation (through chatbots), and enhancing customer experiences through personalized recommendations. Businesses that miss this trend can expect to fall behind as their competitors finetune their processes and speed up their operations.

Emphasis on Cybersecurity

Especially with the explosion of AI on the internet, cybersecurity in credit unions has become a hot topic among customers and the brands that serve them. Data leaks and fraudulent activity are a constant threat, especially within this lucrative industry. Credit unions are investing heavily in cybersecurity measures to protect sensitive customer data and maintain trust. Credit unions that invest in cybersecurity see an uptick in customer trust, boosting their brand image and ultimately, their bottom line.

Multi-Generational Marketing

More and more credit unions are noticing the wide age gap between their average clientele and average Americans – a study by Cornerstone shows that the average age of credit union members exceeds the national average age by a decade. Credit unions are now tasked with marketing to the newer generation to keep their business alive – literally. Credit unions that plan to survive the next 30 years are trending towards multi-generational ads and content, looking to attract a younger audience while at the same time, keeping their original crowd engaged and active.

FAQ

How can credit unions measure the success of their marketing campaigns?

Like in other industries, measuring success in credit union marketing involves tracking key performance indicators (KPIs) like website traffic, conversion rates, lead generation, and ROI. Analytics tools can help you gain insights into your campaign performance and make data-driven decisions to optimize future efforts.

Why is content marketing important for credit unions?

Content marketing helps build trust and credibility. Providing valuable, informative content sets you up as a thought leader in the industry. Done right, content marketing allows you to educate your audience, solve their pain points, and establish yourself as a thought leader in the industry, ultimately driving engagement and conversions.

What role does SEO play in credit union marketing?

SEO’s job is to boost your online visibility and attract organic traffic. By optimizing for relevant keywords, creating high-quality content, and building authoritative backlinks, your credit union can rank higher in search engine results and draw more qualified leads to your website.

How can credit unions leverage social media effectively?

Social media can be a powerful tool when used right. Use it to build personality, engage with your audience, share valuable content, and boost brand awareness. LinkedIn works wonders for B2B marketing, and Facebook and Twitter can help reach a broader audience. Once you’ve decided to tackle social media, consistent posting, interaction, and targeted advertising will be important for your success.

What are some effective ways to attract a younger audience to credit unions?

To attract a younger audience, credit unions should focus on offering digital banking solutions, mobile apps, and user-friendly online services. Additionally, engaging with younger audiences on social media platforms, providing financial education, and promoting community involvement can help appeal to this demographic.

Why should credit unions consider partnering with 97th Floor for their marketing needs?

Partnering with 97th Floor can provide credit unions with expert guidance and proven strategies to improve their digital marketing efforts. With a focus on data-driven decision-making and a track record of success, 97th Floor can help credit unions achieve higher engagement, better member acquisition, and overall growth.

What are some cost-effective marketing strategies for small credit unions?

Small credit unions can utilize cost-effective marketing strategies such as leveraging social media platforms for organic growth, creating valuable content for blogs and newsletters, participating in local community events, and forming partnerships with local businesses to increase visibility and reach.

How can 97th Floor help credit unions improve their SEO?

97th Floor helps credit unions improve their SEO by conducting thorough keyword research, optimizing website content, and building high-quality backlinks. They also perform technical SEO audits to ensure that credit union websites are easily accessible and indexable by search engines, which enhances organic search visibility.