Leading Digital Marketing Agency for Financial Services

With shifting customer expectations and digital norms, the financial services industry has made the shift from casual, inbound lead gen to active, outbound digital marketing. And, competition is steep. Financial services keywords can range as high as $50+ per click, with the average spend for a single lead landing at $160. No room for mistakes here.

97th Floor has been in the game for nearly two decades, working with some of the most complex (and exciting) financial service brands. We’ve dealt with the regulatory barriers, the aggressive digital transformation, and the industry commoditization you experience every day.

We’re here to turn these challenges into opportunities and set you up for long-term success. It’s not just a plan, it’s what we do – and we’re good at it. Got you curious?

Let’s Build Your Strategy ▸

We Know What Works

Within Financial Services, success is all about knowing your audience and addressing their pain points. They can be a demanding group, so your interactions with them need to be carefully calculated. Quality, personalized messaging catches their attention and increases conversion rates, while spammy emails and ads can lead to lost business. They have high expectations (among the highest of any industry), and won’t stand for sub-par service.

Your audience is “digital first” – 85% of them prefer to do their banking online or in an app rather than handle their financial needs in person or over the phone. This makes your digital marketing efforts easier to execute, and of much higher value.

We won’t waste time feeding you generic ad creatives or stale keyword ranking strategies. We’ll couple your unique brand with our Great Marketing to deliver ROI like you’ve only dreamed of.

Our Digital Marketing Services
for Financial Institutions

We help our clients hit aggressive CPA targets, fill the marketing funnel, and hit marketing-attributed revenue goals—through a combination of the following services:

Advertising

Your audience is highly reactive – a study by Nobel Prize-winning psychologist Daniel Kahneman proved that 90% of financial decisions are emotion-based. This means that with advertising in Financial Services, you’ll see the best results by capitalizing on major life changes. We use ultra-specific targeting, providing your audience with the right solution at exactly the right time.

SEO

True to its name, financial SEO is nothing if not lucrative – backlinks and keywords have much higher value here than in other industries. This space is also full of extra-strict regulations that can slow down your SEO efforts as legal teams review your updates. With a long history of Financial Services clients, we know how to work around these holdups.

Design

Your audience expects high-quality professionalism from their financial provider – their first impressions can make or break a conversion. Our deviously creative design team crafts visually appealing, user-friendly content that attracts and converts customers, and ultimately, boosts your bottom line.

Content

After years of clickbait and spammy emails from the industry giants, your audience is ready for a change of pace. Our targeted content generats trust and rapport with your audience at every stage of the buyer’s journey. Whether it's blog posts, step-by-step guides, articles, or social media updates, our content will establish your brand as an authority and work double to boost your SEO.

Let’s Build
Your Marketing Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers experienced in Cybersecurity
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
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Why Choose 97th Floor as Your Financial Services Digital Marketing Partner?

Expertise in the Renewable Energy Industry

Rising customer expectations, specific buyer personas, regulatory compliances, and AI integrations, with an unforgiving, ultra-competitive market ready to spring at the smallest mistake combine to create the perfect storm when you’re in Financial. We get it, and we know how to help. Our team has nearly two decades of experience working with Financial Service businesses. We’re aware of the unique challenges and opportunities that exist within this industry, and we create customized marketing strategies that deliver results. Check out our case studies if you’re curious for more.

Data-Driven Financial Marketing Strategies

We don’t mess around with data and research. Before charging a cent, we analyze your business's performance, industry trends, and customer behavior to check for opportunities and areas of improvement. This research gives you and us the peace of mind that our marketing efforts and data-backed strategies will be effective for your business and adaptable to changing market conditions.

Transparent Reporting and Evaluation

Transparency and accountability is our middle name. Our clients receive regular reports detailing the performance of their marketing campaigns, including all the important metrics you need to know to monitor your business’s progress. Our transparent reporting allows you to see the impact of our efforts up close and make informed decisions about your marketing strategy going forward.

Streamlined Communication for Success

Clear communication is the secret sauce for a successful partnership. We commit to keeping you in the loop, ensuring that you are always informed about the progress of your marketing campaigns – it’s your business, after all! Our team is readily available to answer your questions, address your concerns, and make adjustments to your strategy as needed.
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Why Does the Financial Services Industry Need Specialized Marketing?

Frankly, working with a high-level marketing strategy matters more in your industry than it does in others. You’ve got more on your plate, and the stakes are higher here. Any slip-up could severely damage your bottom line – something you can’t afford. At 97th Floor, our teams are dedicated to Great Marketing, a product of three principles we live and work by. We know that marketing based on Empathy, Innovation, and Profitability drives results and elevates the brands we work with. Read more about Great Marketing here.

Industry Insights and Latest Trends

Here are four top trends we’ve picked up from our work in Financial Services.

Hyper-Personalization

Your personas respond best to personalized interactions from your brand. Whether it be live chats, calculated email messaging, or social media content, marketing-oriented financial institutions are now leveraging data and AI to deliver hyper-personalized experiences. This involves using customer data to tailor customer interactions based on individual behaviors and preferences​.

AI and Machine Learning

Like many industries, AI and machine learning are transforming financial services marketing by streamlining processes and providing deep insights into customer behavior. These technologies are used for predictive analytics, fraud detection, customer service automation (through chatbots), and enhancing customer experiences through personalized recommendations​. Businesses that miss this trend can expect to fall behind as their competitors finetune their processes and speed up their operations.

Emphasis on Cybersecurity

Especially with the explosion of AI on the internet, cybersecurity in financial services has become a hot topic among customers and the brands that serve them. Data leaks and fraudulent activity are a constant threat, especially within this lucrative industry. Financial institutions are investing heavily in cybersecurity measures to protect sensitive customer data and maintain trust.

Digital-First and Mobile-First Strategies

As of 2021, 85% of your customers prefer to interact with your brand via an app or mobile device. With this clear audience preference, financial institutions across the board are prioritizing digital-first and mobile-first strategies in their ad campaigns, messaging, web design, and optimizations.

FAQs

Like in other industries, measuring success in financial services marketing involves tracking key performance indicators (KPIs) like website traffic, conversion rates, lead generation, and ROI. Analytics tools can help you gain insights into your campaign performance and make data-driven decisions to optimize future efforts.
Content marketing helps build trust and credibility. Providing valuable, informative content sets you up as a thought leader in the industry. Done right, content marketing allows you to educate your audience, solve their pain points, and establish yourself as a thought leader in the industry, ultimately driving engagement and conversions.
SEO’s job is to boost your online visibility and attract organic traffic. By optimizing for relevant keywords, creating high-quality content, and building authoritative backlinks, your financial services business can rank higher in search engine results and draw more qualified leads to your website.
Social media can be a powerful tool when used right. Use it to build personality, engage with your audience, share valuable content, and boost brand awareness. LinkedIn works wonders for B2B marketing, and Facebook and Twitter can help reach a broader audience. Once you’ve decided to tackle social media, consistent posting, interaction, and targeted advertising will be important for your success.
Email marketing is still one of the most successful forms of marketing in Financial Services. To keep it this way in your business, focus on personalization, segmentation, and providing value in every email. Use clear calls to action, keep your design clean and mobile-friendly, and regularly test and optimize your campaigns.
Video marketing is engaging and easy to digest. It catches and keeps the attention of viewers much better than other forms of content. Financial services companies can use videos to explain complex products, share customer testimonials, and highlight their brand story. Video content can also improve SEO and boost conversion rates.
Very. Managing your online reputation involves monitoring reviews, responding to customer feedback, and maintaining a consistent brand voice across all channels. A strong reputation can help build trust and attract new clients, while a damaged reputation can cost you months of hard work.
Keep an eye on the rise of FinTech, the increasing importance of data analytics, the shift towards personalized marketing, and the growing role of artificial intelligence. Adapting to these trends can give your marketing efforts a competitive edge.
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© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.