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Crisis/Reputation Management

Online reputation management services to protect your brand

Part of the risks of showing up online is that someone else might end up telling your story. This means that effectively managing your brand and reputation may require anything from simple monitoring, to a complete online makeover. We work to gain maximum control over how your audience views you, by managing the search engine results associated with your brand and by maintaining clean and quick results.


Property creation and content marketing

At 97th Floor, we have the abilities to create positive or neutral properties if needed. We’ll analyze the digital landscape to identify opportunities for brand property creation, including social media profiles, blog profiles, and favorable new resources. If none are available or the situation requires, we’ll also engage our team of designers, writers, and developers to build the content that will best represent and maintain your brand’s good reputation.


Sometimes, maintaining your reputation means making others look good. We’ll work to drive up off-page content that fairly represents your brand.

Monitoring and maintenance

It’s always possible that inaccurate results will surface in search engine results. With 24 hour monitoring, we’ll actively monitor multiple keywords, constantly watching the location of each result that misrepresents your brand. If something starts moving, you’ll be alerted, and action will be taken to prevent it from causing any harm.

See how we can protect you