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Conversion Rate Optimization

A science-based approach to conversion rate optimization

Getting more traffic, and optimizing the amount of traffic that converts, is the one-two punch any great marketing campaign needs. Conversion rate optimization is about testing. With CRO, we’ll help to ensure that those large gains in traffic also lead to large gains in revenue.

Capabilities

Conversion funnel audit

We’ll work with your team to analyze and even build your conversion funnel. Understanding what your market wants and when they want it, we’ll help to find potential holes in your marketing funnel, and decrease the rate at which customers drop out of the buyer’s journey. It’s important that the right kind of traffic is going to the right page and we’ll conduct research to ensure visitors are getting the information they need to convert.

UX audit

Our team of web designers will inspect your site, content, and collection forms to identify potential roadblocks or speed bumps in your user flow. Our UX team can then correct any problems which may be preventing users from converting.

Furthermore, we’ll install tracking software to watch users as they engage with the site to identify opportunities for improvement.

A/B testing

Fortunately, conversion rate optimization isn’t all about instinct, because we have mountains of data at our disposal. With A/B testing, we’ll know exactly what users need to see in order to convert and improve conversion rates of key pages. Everything from icon colors to copy is fair game.

See what we can optimize for you