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Content Marketing

It's all about results-driven content

Content marketing is at the heart of our business, and is the culmination of some of our most creative individuals working hand-in-hand with our top analytical minds.

When you work with us, your team will consist of our in-house writers, designers, and developers, each dedicated to producing the content professionally designed to increase traffic, brand awareness, or conversions. Content can range from articles, landing pages and micrographics, to infographics and interactive pieces of content, to entire websites. Your team will produce the amount of content needed to hit your goals, and accomplish your long-term marketing objectives.

Another bonus? Every marketer at 97th Floor is HubSpot certified.

Capabilities

Content research and ideation

Our teams rely on more than just gut instinct when it comes to choosing a content strategy; our designers, writers, and developers team up with our analytics and research teams to ensure that the content we create is the content your audience wants. Because of that, we’re able to build campaigns we know will work, and build in-depth promotion plans that result in high traffic. After all, why bet on a hunch when you can rely on a sure thing?

Content creation

Our award winning teams pulls out all the stops when it comes to building engaging, eye-catching content. Be it infographics meant to increase email subscriptions, or lead-generating interactives, our teams work to stay on top of cutting-edge design practices, while taking care to preserve your brand’s unique feeling and style.

Performance tracking

Finally, we work to measure and report on the success of each piece of content. We maintain both an individual and holistic view when it comes to a content ecosystem. Your marketing funnel is unique, and each piece of content has a specific and particular goal.

At 97th Floor, our goal is to create content for all levels of the funnel, such as building awareness, consideration, conversion, and retention. Some pieces are meant to attract users, while others are meant to convert them. Our custom reporting reflects the complex nature of your content ecosystem, and focuses on the metrics you care about.

Additionally, we can build lead scoring models to help serve dynamic content and assist in the sales process.

Promotion

Beauty is only as valuable as it is effective, which is why we don’t stop at aesthetics. We bake promotion into the very heart of our content. Simply put, we know who’s going to share our content and when, before we even get started. And once the content is live, we invest heavily to ensure that your market knows about it.

See the campaign we can build for you