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Analytics

Analytics insights that incite action

When it comes to digital marketing, there’s never a shortage of data and metrics to measure. Gathering, sorting, and interpreting data can get complicated fast, which is why all of our marketers are trained in Adobe Analytics, and are Google Analytics certified. With conversion tracking properly setup, we can help find the who, what, where, when, and why, while helping you figure out the how.

At 97th Floor, we can help take complex data and turn it into action items.

Capabilities

Analytics integration

We have a staff of analytics-certified professionals that can help you integrate analytics into your site. Whether you’re switching to a new analytics platform or setting up your analytics for the first time, we’re ready to help.

Google analytics

Google analytics is one of the most common analytics platforms, which is why all marketers at 97th Floor, from interns to directors, are Google Analytics certified. We can help with analytics audits, goal tracking, and data interpretation.

Adobe analytics

If your organization prefers the robust and secure Adobe Analytics, we’ve got you covered there as well. As an Adobe Agency Partner, we’re ready to assist you with your Adobe Analytics data.

Data insights

Simply put, 97th Floor can help you understand which channels drive the most revenue. For instance, we can help you find out exactly how much revenue that social media ad generated, whether or not all that SEO traffic is actually bringing in any value, or even which marketing channel deserves more attention. We can also show you which pages are making you the most money, and which ones users are having a hard time with.

See what insights we can find for you