By: Shante Schroeder

[Vlog] On-Page Optimizations You Can Do Today (Part 5 of 5)

October 19, 2017

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Thanks for joining us for this 5-part series where we we break down several on-page optimizations that you can do in a day that will improve not only where you show up in search but your chances of capturing the click through to your website.

If you didn’t catch Part 1 and 2 go to On-Page Optimizations You Can Do Today (Part 1) and start from there. In that first video I share a bit more about why on-page optimizations are super important in the digital landscape and I give you the super useful tool that we’ll be using to crawl your site and serve up everything in a simple excel or csv file.

Let’s get to it!

#5: Page Errors

You’re probably familiar with these. A 404 error happens when you try to access a page on a website that is no longer available. If you’ve ever done a website transition you may have a few of these yourself.

The main reason we want to identify 404 errors is because to have them on your website, especially for URLs that are being indexed by Google and showing up in the SERPs is to facilitate a bad user experience and can result in a higher bounce rate and more importantly, a potential loss of that user and/or buyer on your website.

For Part 5’s challenge go back to the Screaming Frog report you ran during Part 1 and look under the tab for response codes. If you have a list of 404 errors, consider where you can redirect those URLs, in as, what the next most relevant existing or new page that would fulfill on the promise made or what would support the through traffic and users experience through your website best. Then do a 301 redirect to that new URL.

If you have a long list of 404s just break it down in order of priority. Those links receiving the most traffic should be redirected first and so on.

And that’s it, Part 5 of the 5-part series on on-page optimizations you can do that will improve your standing in Google’s eyes and the users and buyers searching for your stuff.

Let us know what SEO strategies you’d like us to break down moving forward. Until next time!

Written by Shante Schroeder on October 19, 2017

Shante is the Director of Marketing & Communications at 97th Floor.

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