By: admin

The power of the Yahoo! Directory and DMOZ

May 25, 2006

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Its funny (to me) that inside Google’s webmaster guidelines it talks about submitting to the Yahoo! Directory.  I agree with what they recommend in submitting to it, but its amazing they will refer to the competition.  They mention submitting to directories like this one, and DMOZ (Open Directory Project-which is essentially Google’s directory), and other industry related sites because of the power they carry with them.

What is a link worth inside the Yahoo! Directory?  Consider looking at it this way:  To even get considered for inclusion you must pay a non-refundable fee of $299.  Most spammers will not waste thier time on a directory like this because they know what they are doing is wrong and will never be included.  This right here gives any sites listed with the Yahoo! directory an advantage over anyone that is not listed. 

Google will actually give sites higher priority that are listed within these types of directories.  Why is this?  They feel if you have met all the regulations of having a good clean site, worth being listed then it makes indexing you much easier, and they don’t have to worry about you being a scraper or spammy site.

It may seem like alot of money to spend ($299) just for submission with the Yahoo! directory, but the power it could carry for relevant website linking is in-valuble.  DMOZ is free, but could take anywhere from 2 weeks to 4 months to be included.  Why is this a relevant directory?  DMOZ has a non-paid staff of editors that has a list of regulations in order to continue being an editor,and policies they must follow in allowing websites to be included.  Some editors look at the newly added sites often, and some editors take months.  Some sites I have listed have got included in less then a week and some having taken 4 months.  So you must be patient when trying to get your site listed with DMOZ.  Only if you have un-selfish reasons for doing so (you will be sifted out if you don’t), you can apply to become an editor for DMOZ and it could teach you so much related to good marketing practices in regards to directories.

My take on Google recommending directories like these two I have been talking about is simple …  You should find directories, or websites related to your industry that are not easy to get into.  These directories that have rules that must be followed, and editors that will review your site, no matter if it costs you to get in, or if you are put on a waiting list.  The (un-paid) editors recommendation to include you, and getting a link from one of these powerful sites could be worth 100 “regular” links.

Think of it this way.  What if your nieghbor told you to go buy a certain “good marketing book” compared to someone like Seth Godin telling you to buy a “good marketing book” … Who are you gonna listen to?  You better say Seth Godin or you have no business online!

Written by admin on May 25, 2006

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