By: Jacob Parry

“The Future is in Mobile Search”

October 25, 2012


Every day, 1 in 5 Americans is on the mobile web. That’s 20% of the U.S. population.

In 2009 there were 73.7 million mobile web users in the United States. It is predicted that by 2013 it will jump up to 134 million. Neilson Research, the “global leader in measurement and information” (their words, not mine), has said that mobile Internet usage is growing 30% every year.

“The future is in mobile search.” -Eric Schmidt (ex CEO of Google)

I created an infographic with some pretty compelling statistics about mobile searching:

***Note: I DO NOT create the infographics for 97th floor or it’s clients, I leave that to the creative guys across the hall. Click here for 97th Floor’s actual infographics***

If your company isn’t mobile friendly, you are being left behind.

Now that we know how important it is to have a mobile friendly site, let me share with you a tool that will help you measure how mobile friendly your site is (it will rank your site) and what you can do to make your site more mobile friendly (tips).

It’s called Gomometer, and it is a tool by Google. Oh, and it’s free.

Here is how you use it:

Step 1:


Step 2: Choose the category that best describes your business and answer the 6 questions it provides.

Click on “GET RESULTS”

Step 3: Read your results and make the necessary changes to make your site better.

Pretty easy, huh?

This isn’t all the tool offers. There is a full report that you can download in .pdf format. It includes personalized advice for your site. At the end of the report it offers 10 best practices for your mobile site:

1. Keep it quick                                    6. Make it easy to convert
2. Simplify navigation                       7. Make it local
3. Be thumb friendly                          8. Make it seamless
4. Design for visibility                      9. Use mobile site redirects
5. Make it accessible                         10. Listen, learn, and iterate

So, what have we learned? If you’re not keeping up with the mobile trends, you’re getting left behind. The future is in mobile search, remember?



Written by Jacob Parry on October 25, 2012

Jacob is a Senior Account Manager at 97th Floor. Follow him on Twitter or add him to your circles on Google+.

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