I do my best to teach (those who ask) about finding targeted niches and keywords when starting their business online (and sticking with them), and I want to spotlight a company that I think has been brilliant at this. The guys at DB Clay are friends of mine, (especially Mr. Diggles) and this is not a paid post, and I just wanted to thank them online for sending me one of the sickest unique wallets I have ever owned in my life!
DB Clay has been making unique and designer wallets for several years now and has had a humble beginning, but has managed to turn their niche into an empire, and stay true to their product line. The reason for their success is they figured out what people were looking for online when it came to wallets, and they hit that group of people hard, and did not venture out into other areas. They knew the keywords they wanted to be found for, and built a website around it.
They also understand about the power of social communities and getting people to talk about your product, so they started Evil Backwards (LIVE). DB Clay considers this their online business paper trail, but I think of it as an amazing idea to get people involved and actively talking about product. Every business owner can learn a lesson from the accomplishments of DB Clay, and their small little niche!
Again guys, thanks for the wallet!