By: colbya

Telling a Story on Pinterest : How to Connect Pins for a Unique Content Presentation

April 5, 2012

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This was an idea that came to me last night and I figured out this morning: how to tell a story on Pinterest. For content such as comics, DIY books, or instructions this could potentially be a game-changer.

The idea was how to connect pins in a sequential order so that a story could be told on Pinterest without the readers losing interest. The flow of the pins should be as followed:

In order to do this, you’ll need to use the following steps.

1. Cut up the image into separate parts in order so that it “tells a story”.

2. Upload the images to your account in order and keep note of the order.

3. After all the images are uploaded, convert the pin URLs into bit.ly URLs.

4. After this is done, edit the Pin URLS so that each image contains the URL of the next image:

5. On the final URL, loop it back to the title image and instruct the user they can go there to “repin” the story.

6. Promote your new story on Pinterest.

While this is a very clever and innovative way to present your content on Pinterest, it should be noted that it will not result in a large amount of traffic through to your site. I see this being used more for branding purposes than anything else or for comic creators looking to share their stories on Pinterest.

It is also a negative that Pinterest opens the pins in a new window each time, but hopefully that will change in the future.

Here is an example that 97th Floor did with our Easter Mafia infographic : http://pinterest.com/pin/176344141629412424/

The original infographic can be found here: http://www.97thfloor.com/blog/easter-mafia/

Happy Pinning!

Colby Almond

97th Floor

Written by colbya on April 5, 2012

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