By: Shante Schroeder

[Webinar] Rank Zero: Beating Your Competition with Featured Snippets

June 13, 2017 55 minutes


Rank zero is a new playground where you can outpace your competition fast and efficiently. In this webinar we show you how you can use the digital landscape and your current rankings to quickly surpass those dominating ranks 1-5 and hit that coveted rank zero spot. Taught by Enterprise Campaign Manager Cole Rieben.

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What You’ll Find in this Webinar:

[0:50] Who we are

[0:57] Who we work with

[1:05] What we do

[1:20] Rank Zero, Featured Snippet, Answer Box

[2:20] What it’s not…

[2:55] Think strategies, not specifics.

[3:35] All about expert Cole Rieben

[4:40] What is a featured snippet?

[7:20] Rank #0 is the new summit

[12:35] The day of quick answers and voice in search

[13:40] Types of featured snippets

[18:50] Why you should change your current SEO strategy to include/focus on featured snippets

[21:40] Results produced from featured snippets focused strategy

[28:20] How to know if you’re “in the fight” for featured snippets

[31:00] What is Google preferring?

[32:00] Finding opportunities – tools and FREE template (tutorial included)

[40:15] What to optimize on-page

[46:20] The new organic summit is #0 summary

[49:00] Q&A

I’m may not be currently on page one but while I’m working towards that what can I prepare so once there I have the best chance?
What’s the fastest way to get to page one?
Will featured snippets go away?

[53:25] Next Webinar “Heat Mapping and Turning User Metrics into Actionable CRO Data” – find it on our YouTube Webinar Playlist.

[54:36] Questions, comments, concerns? Hit us up at

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Written by Shante Schroeder on June 13, 2017

Shante is the Director of Marketing & Communications at 97th Floor.

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