By: Lexi Hadley

Standing Out: A Picture is Worth a Thousand Words

November 29, 2017

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In a world where information moves faster than the speed of light and is produced almost as fast, it is important to stand out. The key to standing out is a well designed visual. Humans not only respond faster but also retain more information from images and graphics than from text alone. Visuals are also easily shared, which leads to more views, links, and better search engine optimization.

Studies have shown that humans process and respond to visual data better than any other type of data. The human brain is capable of processing images 60,000 times faster than text. Additionally, 90% of information transmitted to the brain is visual. Visuals capture and hold viewers’ attention.

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Information is more likely to stay with you when presented visually.

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Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

– JAKOB NIELSEN

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Visuals help tell your brand’s story in a memorable way and demonstrate your brand as an authority in your industry, building brand awareness.

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Visuals are easy to digest, and transmit data faster and easier, which means they stay with you longer than text. If a relevant image is paired with that same information, people retained 65% of the information three days later.

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Graphics are more convincing and influencing. Visuals trigger emotions and motivate the audience. The emotional power comes from the ability to show you an idea, relationship, or how something works.

People that follow directions with text and illustrations do 323% better than people following directions without illustrations.

– W. HOWARD LEVIERICHARD LENTZ

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Visuals are easy to share and drive traffic. Visually appealing graphics are more likely to be shared on social networks and become viral compared to ordinary text content. Graphics create more opportunities for link-building, which also impacts your site’s search engine optimization.

 

Written by Lexi Hadley on November 29, 2017

Lexi is a Senior Graphic Designer at 97th Floor, specializing in branding, logo creation and graphic solutions.

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