By: Jacob Parry

Markup: The Visual Communicator

October 11, 2012


“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” -Walt Disney

It doesn’t matter how you decide to communicate— whether it is by email, text, phone, fax, Morse Code, or even smoke signals— there is no better way to communicate than by pictures.

Why is visual communication so important?

Visual communication helps with knowledge retention: Studies have shown that people only remember 10% of what they hear, 30% of what they read, but about 80% of what they see.

Wouldn’t it be nice if somebody came out with a tool that would allow us to communicate visually?…Oh, wait…they have!

May I present to you: Markup

Markup is a tool that allows us to communicate with people via a web-based editor.

Have you ever come across a website and all you can think is “this is bad”? It reminds me of a comic I once saw:

It’s not a good sign if people are coming to your site and thinking, “GET ME OUTTA HERE.”

Let me give you a scenario where Markup is helpful. I work with clients that love it when I give them on-page tips for their webpages. Sometimes it is hard for me to communicate some of the changes I think they should make that would make their pages more user friendly. Markup allows me to do this in a very easy and clear way.

Here is an example of a website whose design needed a little extra help: (this is not my client)

I imagine there was a conversation that took place and some changes were suggested. If that person were using Markup, that conversation could have looked something like this: 

What happens when you are done is almost magic. You send over your ideas and they make the changes:

This is an ideal situation when your clients trust you unconditionally. In other words, when our wildest dreams come true, this is what it looks like.

When your dreams do come true (on that rare occasion), Markup makes it easy to get those tips to your client. Go to Markup’s website, drag their icon up to your bookmarks bar and start marking up the Internet.

One of the best features in Markup is how you send the completed edits to your client. After you have tactfully marked up the page (keyword being tactfully), just hit publish and this window will appear:

When you slide that little green bar a url will appear. Just copy the url and paste it into an email. When they get the url in their inbox and click on it, it will take them to the page you just edited. If they have questions or comments about a certain critique you made, they have the option of adding to your edits.

I don’t claim that this tool is for everyone, but give it a try. If anything, just tweet out some fun links, like this one:



Written by Jacob Parry on October 11, 2012

Jacob is a Senior Account Manager at 97th Floor. Follow him on Twitter or add him to your circles on Google+.

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