By: Chris Bennett

Links that “instinctively flock like the salmon of Capistrano”

February 12, 2007

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Lloyd: What the hell are we doing here, Harry? We gotta get out of this town!
Harry: Oh yeah, and go where? Where are we gonna go?
Lloyd: I’ll tell you where. Someplace warm. A place where the beer flows like wine. Where beautiful women instinctively flock like the salmon of Capistrano. I’m talking about a little place called Aspen.
Harry: Oh, I don’t know, Lloyd. The French are a$#holes

Some of the best discoveries are found on accident. This last week I have been testing a tool for a totally different reason than what it was created and it is looking like a sweet way to let relevant pages prime and ready for links “flock” straight to your RSS Reader.

We service a lot of clients for Reputation management, where we help them control their brand through search results as well as monitor their company, employees, products etc.. as part of this I have been using the new product SERPH, available by the ACS Team. I was invited early in Jan. and have been loving it for the use of setting up rss feeds for myself and our clients to watch and monitor the buzz. The great thing about it is the results are hours old, so for finding info that won’t be on Google for days or even weeks SERPH is an awesome tool. It pulls data nearly instantly from the biggest social media sites here is a quote from a blog post by Cameron, “Some of the social media sites that Serph uses are: Technorati, Digg, YouTube, Flickr, Google Blog Search, Bloglines, and Newsvine. The reason we created Serph is to make it easy to search all of these social media sites in one-easy to use interface. We were tired of having to manually search through them all.” It works really well for monitoring any given keyword.

While I was playing around with it I had a potential client call asking about our services, we got to talking about her product and her budget, and it was one of those situations where the product she was pushing was her own, and it was for a very good cause. She has created products as well as a system to help stop and treat a very serious condition among new infants. (We are still working out our relationship I will probably mention her later or come back and edit her site in) She has little to no budget because of all the up front production costs tied to her product, and with her site being so brand new she isn’t going to grab the top spot in Google overnight as it is very competitive due to how many infants are effected daily. We can’t take everyone that has no budget or we would have no jobs, but there are those cases where the product is important to the greater good and if we can help promote it in anyway we will. As we were talking I typed in her keywords into Serph and there were almost 33 references in the last 3 days, I started to look at these blogs and news sites and they were very prominent and well subscribed motherhood and baby info sites. In other words these were specific articles written in the last 3 days on her subject by authority sites. I even checked as to see the comparison in Google and nearly none of these sites had these articles indexed in Google or Yahoo yet.

I put my link building hat on and sent off some emails referencing her site and case studies and we are already talking to some of these sites to get interviews and articles written on her product and the success she and other women have found with it. She is very excited it took all of 3 minutes while we were on our initial phone call followed by 15 mins of writing the emails, and now she is probably going to experience more sales and leads from this than the traditional method of long term seo and we won’t have to charge her the corporate price for it.

I have since set up rss for most of the sites we are looking for links and references from and I am getting daily updates showing fresh new content that is totally on topic that Google and Yahoo won’t show for a while. So im pretty stoked. If you want to do it go sign up at serph and wait for an invite and then type in search words and click the RSS link and paste it into your reader. I wanted to show some screen shots but as Seprh is still invite only and you have to be logged in to view I didn’t want to do anything against the TOS. If I hear from those guys that I can paste a screenshot or two I will add them in.

*This is not a paid post for serph I don’t know the ACS guys personally, this is just a sweet way to keep watch on your market and work out some deals. Im all about setting up anything that can be automatic.

*Also don’t start spamming everyone that shows up in serph it’s not like they will take you seriously anyways, this is only going to work for sites that are quality that could possibly benefit the users of the site found.

Written by Chris Bennett on February 12, 2007

Chris Bennett is the Founder and CEO of 97th Floor. You can connect with him on LinkedIn or follow him below.

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