By: colbya

Instructographic Marketing on Pinterest

April 14, 2012


When it comes to marketing on Pinterest the game has changed in the recent weeks regarding the recent algorithm change. In the past, it was possible to submit to your account every two hours and still make it to the category page. The category page is an essential for having your instructographics seen and shared by the users of Pinterest. Without ending up on the category page, your content would simply only be seen by your own users.

After a round of Pinterest algorithm updates, however, it seems that time has changed drastically. Now in order to show up on the category pages of Pinterest, it is absolutely necessary that your pins are at least 5 hours apart. If it is any sooner, the pin will simply be posted to your boards and not the category pages.

To combat this, I strongly suggest that an Excel spreadsheet is made detailing the URL that you pinned and the time that you pinned it. It’s a great way to keep your pin timing in check and allow for the proper amount of time to pass to most efficiently submit your content.

Specifically when it comes to instructographics, this timing is a necessity.

Below is a screen show of a recent instructographic pinned and not making the category page:

While it’s a great instructographic and has received well over 30K in traffic from Pinterest visitors, this pin simply did not work out because it was submitted without hitting the category page.

On the other hand, here’s an example of the same Pinterest user submitting the content properly and hitting the front of the category page:

As you can see, it’s a world of a difference. Hitting the category page is absolutely necessary to get your content viral on Pinterest. If you do it correctly and stay patient with your pins, you will have absolutely no problem bringing in the big traffic.


Written by colbya on April 14, 2012

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