By: Shante Schroeder

Long Story Short: Connecting with Clients Through Storytelling With Vivint Solar Vice President of Marketing Miranda Barnard (#022)

December 6, 2018 35 minutes

Share:

it can be hard to be aware of the human side of the business while also making sure we’re focused on the business side. when people are the happiest and feeling fulfilled and accomplished in their role, it benefits the whole company.

Welcome to the the 97th Floor Mastermind Interview Series where each week we sit down with one of the makers, thought leaders, and visionaries behind the biggest and/or up-and-coming brands around. We talk about everything from business and marketplace insights to personal journeys and successes, to failures and legacy.

In this episode we’re talking to Miranda Barnard, Vice President of Marketing at Vivint Solar, about the marketing value of understanding your audience, creating sharable messaging, recognizing and employing trends, and more. Using personal experiences and insights, Miranda dials in on what it means to provide a great customer experience, how that focus is changing the world of business, and how leadership in business is adapting.

Show Notes

0:10 About Miranda
2:37 Storytelling
4:28 Communicating with authenticity
7:09 Career changes
8:36 About Vivint Solar
14:15 Onboarding
18:11 Leadership style
19:33 Letting people go
23:09 Creating vs recycling content
25:30 What keeps you up at night
26:30 Handling conflict
29:02 Miranda’s legacy

Links and Resources Mentioned

Learn more about Vivint Solar

Connect with 97th Floor on YouTube | Facebook | Instagram | Twitter | LinkedIn

Thank You For Listening!

Be sure to subscribe to our YouTube channel and get notifications – we’ll drop a new episode every week.

 

Have a project?

Written by Shante Schroeder on December 6, 2018

Shante is the Director of Marketing & Communications at 97th Floor.

Follow me: