By: Shante Schroeder

[Webinar] Advanced Keyword Research

March 2, 2017


Keyword research is at the heart of all the work we do at 97th Floor. In this webinar Director of Marketing Operations Paxton Gray shares advanced keyword research techniques that provide the ground work for solid strategies that garner results, whether for high volume brand awareness or specific product conversions. Whether novice or a pro, you’re sure to glean some remarkable and actionable insights.

Get the free downloadable Advanced Keyword Research Template by filling out the form at the end of this post!

Be sure to register for our next webinar “How to Get the Most Out of Google Analytics“, coming up March 28, 2017 10:00 AM MDT. You will receive a confirmation email containing information about joining the webinar.

What You’ll Find in this Webinar:

[1:28] Who we are

[1:33] Who we work with

[1:41] What we do

[2:10] What is a keyword? 15% of Google search has never been searched, everyday.

[2:45] The Search Demand Curve: Fat Head, Chunky Middle and Long Tail Keywords

[4:15] Google’s #1 objective

[4:35] Google Micro-Moments: The consumer journey and you

[5:08] Advanced Keyword Research: What it is, What it’s not

[6:07] Think strategy, not specifics.

[6:45] All about expert Paxton Gray

[8:40] Benefits of keyword research

[10:01] Keyword Research: Step 1 “Find Keywords”

[11:20] Keyword Research: Step 2 “Gather Data” and Pillars of Keyword Research Data

[13:23] Tools for pulling data (free and paid)

[15:21] Keyword Research: Step 3 “Analyze Data”

[16:01] Keyword Research: Step 4 “Group by Intent”

[17:00] DEMO and template overview

[36:00] Q&A

[47:00] Next Webinar “How to Get the Most Out of Google Analytics”, register here.

[48:24] Questions, comments, concerns? Hit us up at


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Written by Shante Schroeder on March 2, 2017

Shante is the Director of Growth at 97th Floor, overseeing marketing, sales and business development.

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